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A History of Success
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Seafood is Jumping
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Training and Support
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Marketing and Advertising
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Real Estate
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A History of Success
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Ever since we opened for business in 1985, Joey's Only has
reeled in amazing results. With more than 102 units, Joey's Only Seafood Restaurants® is the largest
and fastest growing seafood chain in Canada.
Our longevity says it all. We've been franchising for over
10 years, assuring you a concept that works. And now that we've joined
forces with a proven U.S. restaurant company, Joey's Seafood and Grill is on a course to duplicate our
Canadian success in America. We've been expanding across the US since 1995,
and our goal is to have more than 100 operating restaurants across the nation within the next three years.
Joey's Seafood and Grill falls into a very unique niche within the segment, but we offer so
much more than the other concepts. The concept delivers a fast casual feel with
a full service family dining experience.
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Seafood is Jumping
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Seafood has always been one of the most stable segments in
the restaurant industry. And now, with the trend toward healthy eating, seafood
has also become the industry's fastest growing segment.
Joey's Seafood and Grill has a menu that appeals to everyone, from
seafood lovers to the most picky eaters. We serve up proven winners like fish &
chips, shrimp, salmon, Mahi Mahi, calamari and more. Plus proprietary batters
and recipes, and a variety of preparation options, including "healthy" options.
And a newly expanded menu that includes rotisserie chicken and sandwiches, for diners
who prefer turf to surf.
While there are many highly successful regional and national
seafood chains catering to either higher end dining, or the fast food market,
Joey's Seafood and Grill is the only one catering to the quick casual pace in a full service
experience for the seafood diner. It's a niche with very limited competition
and limitless potential.
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Training and Support
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Once your franchise application is approved, we will be there
from day one, assisting you with site selection and construction.
And using our collective buying power, we will help you purchase
high quality furniture, fixtures and equipment at very competitive
prices.
Your Joey's Seafood and Grill Training Program will consist of up to four
weeks working at an established Joey's Seafood and Grill restaurant. You will
learn firsthand all aspects of restaurant management including
cooking, customer service and personnel management. You will also
receive accounting, marketing and operations manuals to facilitate
day-to-day management.
And for up to two weeks after your restaurant opens, we'll
have specialists on site to ensure smooth operations and on-going
support.
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Marketing and Advertising
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Joey's Seafood and Grill corporate provides an arsenal of fun and impactful
advertising components for each store owner. From an annual
calendar of turn-key tactics to implement, to in-store promotional
collaterals, each franchisee has the tools to drive business
through the door and up sell customers once they are inside.
- Yearly calendar of national
marketing campaigns, complete with in-store POS materials.
- In-store POS materials - table
toppers, posters, etc.
- Help with buying local mass media -
TV, cable, newspaper, etc.
- Local store marketing support and
guidance.
- Help with designing and printing
menu.
- Templates owners can use to create
in-store menu specials.
- Design assistance for all campaign creative.
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Real Estate |
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Everything about Joey's Seafood and Grill is designed to ensure your
restaurant will be a success. With a kitchen layout that speeds
food delivery, you can turn more tables per hour. You can also do
more with less overhead, thanks to a floor plan that emphasizes efficiency.
And serving meals that keep the house packed is a guarantee, with recipes
that were developed for consistent quality and ease of preparation.
We're just as particular when it comes to choosing locations for our
restaurants. That's why you'll always find Joey's Seafood and Grill in high traffic
retail centers and other top performing sites. |
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Market Representation - CB Richard Ellis
From a Real Estate representation perspective, we are proud to have partnered
with CB Richard Ellis, one of the most prominent Retail Real Estate Brokerage firms
in the world.
The breadth and depth of retail real estate services provided by CB Richard Ellis
(CBRE) is integral to the growth of tenants they represent; whether their growth be
single-market, regional, or national. Their knowledge and expertise aligns itself with the goals
and expectations of the tenant(s) they represent. Strategically speaking with 220 offices
in 48 countries, CBRE is able to capitalize on and streamline the retailers' real estate
opportunities to accommodate their expansion requirements.
CBRE has numerous successes of rolling out high-profile retail concepts across the country.
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Site Criteria
- Size - Between 2,800 to 3,400 square feet.
- Exposure - High visibility end cap
or in-line locations.
- Frontage - Minimum frontage
of 40 feet.
- Parking - Minimum of 50 dedicated
parking spaces or access to additional parking within the
same lot.
- Ceiling - 12 feet minimum to bottom of truss (exposed
ducting/truss system preferred).
- HVAC - One ton for every 150 square
feet.
- Electrical - 400 amp/220 volt
service into the space.
- Water - 1 inch water line with a
separate meter.
- Gas - Natural gas line available in
space with a separate meter.
- Sewer - 4 inch sewer line into the
space.
- Signage - Must permit the Joey's
Seafood and Grill sign package, with appropriate sizing to be visible
from the main traffic stream.
- Licensing - Eligible for liquor
license to sell on-premise wine and beer, or full liquor.
- Co-Tenancy - Other "fast-casual"
food concepts/quality restaurants, bookstores, banking
facilities, coffee/bakery shops, video rental,
medical/educational/community centers, and daily needs
and/or lifestyle centers with a critical mass of night and
weekend retail.
- Patio - The ability to incorporate patios, and umbrellas adjacent to the premises
a plus.
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Demographic Criteria
- Daytime - Population in excess of
5,000 within a 1-mile radius and the site is a recognized
area that services that daytime population.
- Households - 7,200 or more
households within a 1-mile radius.
- Population - Residential population
of 50,000 or greater in a 3-mile radius and/or 15,000 or
greater within a 1-mile radius.
- Income - Median household incomes
greater than $55,000.
- Traffic - Minimum of 30,000 vehicles per day along the roadways
serving the development. Furthermore, the site provides convenient
"daytime population access" for both vehicular and foot traffic.
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